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Generic photo group of people in front of the Provincial Hotel

Ballarat – a finalist in the Top Tourism Town awards 2022

The City of Ballarat is urging community members and visitors to tap into their pride and love of Ballarat and vote for the city in the 2022 Victorian Top Tourism Town Awards. The community vote carries a 25% weighting to the overall result, so lovers of Ballarat are strongly encouraged to vote. Ballarat has been listed as a finalist for its submission which includes a self-drive itinerary through Ballarat and surrounds, d...

Tourism Australia Research data

‘Friends and relatives' market’ vital to Ballarat’s tourism recovery

‘Friends and relatives' market’ vital to Ballarat’s tourism recovery

Ballarat Heritage Festival

Ballarat Heritage Festival wins top tourism honours

Ballarat Heritage Festival wins top tourism honours

Generic image of Botanical Gardens

Ballarat is again one of the state’s Top Tourism Towns

Ballarat has taken home bronze at the Top Tourism Town award at the Victorian Top Tourism Awards.Warrnambool was awarded silver in the Top Tourism Town category and Bendigo claimed gold.The tourism industry brings 2.8 million domestic visitors to Ballarat and generates more than $809 million dollars into the local economy annually. This is the third time Ballarat has placed, taking out the title of Victoria’s Top Tourism Town in 2021 and ag...

Swim teacher high fives student in pool

Our promise to you

Our promise to youInnovation, collaboration and creativity – High on our agenda is being innovative. You will be encouraged to use your creativity and collaborative skills to help us continuously improve, discover ways to do things better and challenge the status quo.Community engagement, customer experience and project management – Highly valued practices provide you with the chance to further develop your skills in engaging creatively...

Aerial image of Ballarat from above Sturt Street

Local tourism to be bolstered through new Visitor Economy Partnership

The City of Ballarat Council has voted to bolster local tourism through the formation of a Visitor Economy Partnership. At the February 2023 Ordinary Council Meeting on Wednesday, Council approved the officer’s recommendation for the establishment of a Visitor Economy Partnership for Ballarat and the surrounding regional councils. The partnership has been co-designed with all five local councils and the tourism industry wi...

A man and a woman walk through the bush.

Ballarat, a finalist for prestigious Victorian Top Tourism Town accolade

Ballarat has again been named as a finalist for the 2023 Victorian Top Tourism Town Awards. The city is striving for the title of Top Tourism Town and is asking for the public to vote and help take out the top honour. Voting opened on 1 June 2023 and closes 22 June at 6pm and residents and visitors are urged to promote the city by submitting a vote via the Victorian Top Tourism Town Awards website. &nb...

Wadawurrung artist Jenna Oldaker standing with the Begonia letter B with the design she created

Learning through letters

Note: The original article was written prior to the senseless vandalism of the Begonia letters in Sturt Street, which caused irreparable damage. The City of Ballarat condemns vandalism – it is not only a waste of ratepayers’ money but also impacts on the presentation of the city leading into our biggest tourism event of the year – the Ballarat Begonia Festival. This article has been updated to reflect the current circumstances.Every year in late ...

Generic photo group of people around a table sharing food and conversation

“Better when we’re together” - new tourism campaign launched

Ballarat residents are being urged to tap into their distinct pride for the city they call home and invite their favourite people to visit as part of a new campaign aimed at boosting tourism numbers. Following a series of lockdowns due to the pandemic, the City of Ballarat’s visiting friends and relatives campaign will encourage residents to reunite with their friends and family in Ballarat and share the best the city has to offer when it come...

Generic photo group of children sitting on a step eating toffee apples

Latest tourism data shows Ballarat’s recovery is tracking in the right direction

Tourists are spending more money in Ballarat than they were before the COVID pandemic. According to Tourism Research Australia’s National Visitor Survey for the year ending September 2022, total tourism spend in Ballarat has returned to 111 per cent of 2019 figures. In that time, the tourism industry delivered $610 million to the Ballarat economy. The region also experienced a return of more than 2.3 million vi...