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The Ballarat Heritage Festival has been awarded top honours in the Australian Tourism Awards Festivals and Events Category in a ceremony held on the Sunshine Coast over the weekend.  In 2021, the festival was expanded to a 24-day event for the first time to give people the chance to experience Ballarat’s unique heritage in a COVID-safe way.   The Australian Tourism Industry Council noted the Ballarat Heritage Festival stood o...

In a first for Australian heritage tourism management, residents in 13 local government areas in the Central Victoria Goldfields region have been taking an online survey to gauge their happiness, quality of life and well-being.  The initiative involves asking ask local residents about their quality of life and how tourism might be developed to strengthen community and destination well-being.   The survey forms an important pa...

City of Ballarat, a finalist in the Victorian Tourism Awards 

Visitor expenditure in Ballarat has surpassed pre-COVID benchmarks, with the city’s annual visitors spending a record $663 million.The latest Tourism Research Australia data released today showed domestic visitor expenditure for the year ending March 2023 exceeded the 2020 pre-COVID peak of $490 million.  The research also revealed overnight and day trip visitation over the 12-month period shows continued growth, with a total of 2.6 million ...

The Ballarat Heritage Festival continues to cement itself as one of Victoria’s premier tourism events, after being named as a finalist in the Festivals and Events Category at the 2022 Victorian Tourism Awards.  It follows hot on the heels of taking out the top honour on the national stage earlier this year, when the festival was awarded Gold at both the 2021 Victorian Tourism Awards and the 2021 Qantas Australian Tourism Awards in the Fes...

Australian Regional Tourism and convention partner, City of Ballarat, is pleased to announce that Ballarat, Victoria will be hosting the 2021 Australian Regional Tourism Convention (ARTC) to be held 11-13 October 2021.   “Ballarat is thrilled to be able to host the Australian Regional Tourism Convention. The City of Ballarat and our tourism partners are leaders in regional tourism and we relish the opportunity to show the great work being ...

The City of Ballarat is delighted to confirm it will host the Australian Regional Tourism Convention in October 2022.