Western Bulldogs Partnership


The Western Bulldogs are building an ongoing relationship with the people of Ballarat and Western Victoria with many great community programs including:

  • Community camps: More than 4000 Ballarat children have met or play with the Western Bulldogs role models at community activities in 2015 and 2016. More than 10,000 local people attended the Western Bulldogs versus Melbourne NAB Challenge match at Eureka Stadium in 2015.
  • Bulldogs Read: This literacy program encourages primary school students to read, write and exercise more by making connections between literacy and sport.
  • Community visits: Player involvement in community activities, including Auskick super clinics, and schools visits.
  • Business relationship: Sovereign Hill was named Junior Membership Partner in 2016.
  • Whitten Project: Youth leadership provides opportunities for young people to build confidence make new friendships and develop skills to become future community leaders.
  • Sons of the West: Men's health program delivered at Wendouree and Sebastopol in conjunction with Western Bulldogs and local partners including Sports Central, Ballarat Community Health, Federation University and local personal trainers. In 2017 over 100 men graduated from the free 10-week program
  • Competitions: Ballarat residents have won 2016 AFL Grand Final tickets, free tickets to Bulldogs games, and one lucky local was the Mini Mascot, running through the banner at an AFL game and tossing the coin. A ticketing program has also been established for Ballarat schools, Auskick centres, junior football clubs and community groups to access all Western Bulldogs home games in the home and away season.

Players wore Ballarat-branded shorts during the 2016 season; national promotion for our city and the Bulldogs partnership, particularly at the 2016 AFL Grand Final. The Bulldogs opened a permanent office in the Ballarat CBD in November 2016, continuing to deliver community and school programs.

SAVE THE DATE: Ballarat's first regular season home game at Eureka Stadium will be played in Round 22, 2017.

For more information and to keep up-to-date with the Ballarat-Bulldogs partnership, visit Western Bulldogs Ballarat